New Delhi: As India witnesses more and more game developers going mainstream, along with a thrust on creating a new gaming ecosystem in the country, the British Academy of Film and Television Arts (BAFTA) has taken up the cudgels to find and nurture talent in the field of gaming.
Driven by smartphones, the online gaming industry in India is expected to grow at a compound annual growth rate (CAGR) of 40 percent to $2.8 billion by 2022, up from $1.1 billion in 2019, according to a Deloitte India report that came out last week.
India is one of the top five mobile gaming markets in the world, with a 13 percent share of global game sessions. The online gaming industry in India is expected to add 40 million online gamers during the 2020-22 period.
According to Jodie Azhar, winner of the 2016 BAFTA Breakthrough Initiative and currently games director at Teazelcat Games, the biggest challenge is to make right connections with the people who can help you get your games onto various online platforms where people can buy it, and help you market it to the audience that will be interested in your games.
“I think that’s where organisations like BAFTA can really help because they have such a wide network, both in the video games industry as well as film and TV. It is really interesting to see the merging industries and making those connections, to help you develop games and get it in front of people who want to play it,” Azhar said.
The applications for ‘BAFTA Breakthrough India’, supported by Netflix, are currently open and the entry window has been extended to February 8.
As part of ‘BAFTA Breakthrough India’, a jury of the British and Indian industry experts will select five talents from across India to take part in the year-long mentoring and guidance programme.
“Game developers from India should apply right now as it is a brilliant initiative. People who have worked on AAA games, who have worked on independent projects — they all have a wealth of knowledge and by being part of BAFTA through this initiative, you get access to that knowledge,” she elaborated.